At 17, I was lying on a colonoscopy table with inflammation, polyps, and a list of prescriptions. I had spent years living with asthma, chronic allergies, and IBS, thinking that was just life.

So I kept eating what I loved, even though it was hurting me.

Until one day everything changed.

I chose differently. I went plant-based. I stopped relying on meds. My body healed. No more asthma. No more IBS. No more limitations.

That transformation led me to create Eat Virgin, a movement rooted in the power of whole foods, intentional living, and real ownership of your health. Today, after more than a decade thriving as a plant-based nutritionist, I’ve learned one truth:

It’s not just what you eat. It’s what you absorb. And what you believe.

When you stop settling for the bare minimum, you unlock something greater. Your unstoppable self.

"I kept eating the foods I loved, even though they hurt me. I didn’t understand why… until the truth hit me. I had the power to choose differently."

My Grandma, Bertha Shines passed away from colon cancer, and my cousin was diagnosed with it, as well.

"It wasn't the cancer that ran in the family, it was our eating habits. I'm blessed to have broken the chain with healing plant-based foods."

My Great Grandpa, Bernard Fransman was pastry chef to the Queen Wilhelmina and the Royal family of Holland. In WW2 his patisserie was seized by Nazi Germany and 84 family members were exterminated just for being Jews. His son, my grandfather, Harry J. Fransman and his sister were the only ones who survived the Holocaust. He endured five concentration camps in just under four years, narrowly escaping with his life.

Five days shy of turning 101 years old on September 16th 2023, Harry transcended, he was blessed to see his great grandchildren grow.

Alav ha-shalom.

Eat Virgin is about family, honor and legacy not just for our descendants and our ancestors, but also for our community, you. We came to disrupt the food industry by bringing integrity, nutrition, chef-inspired innovation and entertainment to the forefront with our lifestyle brand, Eat Virgin.

Executive Partner at Eat Virgin, B. is a multi-platinum artist, producer, and global health advocate whose influence extends far beyond the stage.

With a legacy rooted in both music and wellness, B. champions plant-based living as a path to self-mastery and emotional balance. Known for blending nutrition with artistic excellence, he empowers communities to live consciously, using food, sound, and spirit to elevate daily life.

From NBA champion to health and wellness, Metta is taking his relentless drive off the court and into a new arena. After dominating the game, he's now pushing limits on a whole new level physically, emotionally, and mentally. Through fitness, mindfulness, and balance, Metta is on a mission to inspire others to elevate their health and transform their lives.

Teaming up with Eat Virgin, Metta is bringing his championship mindset to the world of wellness, helping others break through their barriers and achieve greatness in every aspect of their lives.

True success comes from breaking your own boundaries.

"It's not just about winning. It's about mastering your mind and body to become the best version of yourself."