FAMILY. HONOR. LEGACY.  

LA RICE

At 17, I was lying on a colonoscopy table with inflammation, polyps, and a list of prescriptions. I had spent years living with asthma, chronic allergies, and IBS, thinking that was just life.

So l kept eating what I loved, even though it was hurting me.

Until one day everything changed.

I chose differently. I went plant-based. I stopped relying on meds. My body healed. No more asthma. No more IBS. No more limitations.

That transformation led me to create Eat Virgin, a movement rooted in the power of whole foods, intentional living and real ownership of your health. Today, after more than a decade thriving as a plant-based nutritionist, l've learned one truth:

It's not just what you eat. It's what you absorb. And what you believe.

When you stop settling for the bare minimum, you unlock something greater. Your unstoppable self.

My Grandma, Bertha Shines passed away from colon cancer, and my cousin was diagnosed with it, as well.

"It wasn't the cancer that ran in the family, it was our eating habits. I'm blessed to have broken the chain with healing plant-based foods."

My Great Grandpa, Bernard Fransman was pastry chef to the Queen Wilhelmina and the Royal family of Holland. In WW2 his patisserie was seized by Nazi Germany and 84 family members were exterminated just for being Jews. His son, my grandfather, Harry J. Fransman and his sister were the only ones who survived the Holocaust. He endured five concentration camps in just under four years, narrowly escaping with his life.

Five days shy of turning 101 years old on September 16th 2023, Harry transcended, he was blessed to see his great grandchildren grow.

Alav ha-shalom

FAMILY. HONOR. LEGACY.