Founder of Eat Virgin, with over a decade of living plant-based and thriving as nutritionist, LA turned personal health challenges into a mission to inspire others.

Focused on preventative health and mindful consumption, LA is all about fueling your body with purpose. It’s not just about what you eat, it’s about what you absorb, and LA’s leading the way to help you unlock your greatest self.

Growing up with chronic allergies, asthma, and IBS, I thought it was just the way life had to be. By 17, I was on an exam table getting a colonoscopy. Polyps. Inflammation.

The doctor said: “Cut the dairy. Lose the fried food. Fast food.

But letting go of what I loved was hard, without understanding why, I kept eating what hurt me. Then one day, the truth hit me. I had the power to change. I made a choice.

I embraced a whole food, plant-based lifestyle. And everything changed.

No more IBS. No more asthma. No more allergies.

No pills. No inhalers.

Change isn’t easy. But it’s worth it.

Because when you take control, you don’t just adapt. You transform.

"It was hard to let go of the foods that I loved without understanding why, so I kept eating it even though it hurt me, till one day I was exposed to the truth."

My Grandma, Bertha Shines passed away from colon cancer, and my cousin was diagnosed with it, as well.

"It wasn't the cancer that ran in the family, it was our eating habits. I'm blessed to have broken the chain with healing plant-based foods."

My Great Grandpa, Bernard Fransman was pastry chef to the Queen Wilhelmina and the Royal family of Holland. In WW2 his patisserie was seized by Nazi Germany and 84 family members were exterminated just for being Jews. His son, my grandfather, Harry J. Fransman and his sister were the only ones who survived the Holocaust. He endured five concentration camps in just under four years, narrowly escaping with his life.

Five days shy of turning 101 years old on September 16th 2023, Harry transcended, he was blessed to see his great grandchildren grow.

Alav ha-shalom.

Eat Virgin is about family, honor and legacy not just for our descendants and our ancestors, but also for our community, you. We came to disrupt the food industry by bringing integrity, nutrition, chef-inspired innovation and entertainment to the forefront with our lifestyle brand, Eat Virgin.

From the heart of Memphis, Tennessee, a top shotta emerged with a mission to transform lives. He stepped into the light, not just as an artist, but as a force for positive change, sharing his powerful journey into plant-based living, meditation, and fasting for spiritual growth. His passion for helping millions of fans worldwide adopt healthier lifestyles and heal from within shattered the conventional mold of what it means to be an artist in the music industry.

Meet Bryson Potts, better known as NLE Choppa, the artist turned advocate for wellness. His unwavering commitment to change, both for himself and for the world, led him to partner with Eat Virgin, bringing organic vegan meals to the masses.

Greatness isn’t just about music, it's about living your truth, inside and out.

"I woke up and changed my life for the better. Now, I want to share my knowledge with the world to provide my fans with premium organic vegan meals."

Executive Partner of Eat Virgin, B. Howard is a multi-platinum recording artist, producer, and global health advocate whose influence extends far beyond the stage.

With a legacy rooted in both music and wellness, he champions plant-based living as a vehicle for self-mastery and emotional balance.

From NBA champion to health and wellness, Metta is taking his relentless drive off the court and into a new arena. After dominating the game, he's now pushing limits on a whole new level physically, emotionally, and mentally. Through fitness, mindfulness, and balance, Metta is on a mission to inspire others to elevate their health and transform their lives.

Teaming up with Eat Virgin, Metta is bringing his championship mindset to the world of wellness, helping others break through their barriers and achieve greatness in every aspect of their lives.

True success comes from breaking your own boundaries.

"It's not just about winning. It's about mastering your mind and body to become the best version of yourself."